COMING SOON
Selling your home? Listing it early as a Coming Soon property on compass.com gives buyers and their agents a heads up that your home is about to hit the market. Drive interest with exclusive marketing and gain insights before officially launching.
Early to list. Early to sell. Only with Compass Coming Soon.
What can Compass Coming Soon
Do for Your Listing?
Increase Exposure
Positioned on the Compass homepage and prioritized in search results, Compass Coming Soon listings are the first homes buyers see when they visit compass.com. Not only are these listings promoted site-wide, but they may be featured in both national and regional marketing campaigns at no extra cost to you.
Generate Buzz
Compass Coming Soon allows you to bring your home to market sooner with differentiated print, digital, and social media marketing materials designed to pique buyers' interest. When it's ready to go live on the broader market, you'll have the opportunity to launch your listing for the second time, attracting even more attention.
Deliver Market Insights
Take advantage of the pre-marketing period by previewing your home to a high-interest audience as a Compass Coming Soon. It's the perfect time to assess pricing and gather buyer feedback - in most places, without accumulating days on market.
Success Stories
Milton and Georgia
"I am a semi-retired corporate executive who has moved with and without corporate relocation. Without a doubt, Joanie and her team are the most pro-active and professional Realtors I have ever worked with. She is business savvy and is attuned to modern marketing techniques including social media, which I appreciate. She is a delight to have around and very professional, which my wife appreciates! We selected her after doing an exhaustive review of agents who might be appropriate to market an executive home here in Austin. She has EXCEEDED EXPECTATIONS!"
Buyer | Seller
"Joanie Capalupo is truly unique in her field. She is extraordinarily experienced, professional, compassionate, bright, and connected. Having owned at least a dozen properties around the globe, I have been exposed to numerous real estate professionals. I can unequivocally state that Joanie is at the top of her profession. Perhaps Joanie’s greatest strength is that she is respected and liked in the industry - opening up doors that otherwise wouldn’t open. With the enormous importance of a real estate purchase in one’s lifetime, I can’t think of anyone I’d rather partner with than Joanie Capalupo."
How Does Compass Coming Soon Work?
1
While your home is being prepped for market, your Compass agent will preview your property to buyers on compass.com
2
Your agent will develop a Compass Coming Soon marketing campaign featuring social media, emails, print materials, and more to drive the most traffic possible to your listing
3
Based on these efforts, your agent can identify the right audience for your listing and gain pricing insights
4
Then, once your listing prep is complete, your agent will create an official launch on the broader market designed for a faster, more profitable sale
