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Compass Coming Soon

Maximize Demand For Your Home

More Choices, More Flexibility, More Value

WITH THE COMPASS 3-PHASED MARKETING STRATEGY

Our structured launch strategy is designed to test pricing, build maximum exposure, and create a strong market debut. This approach helps protect your home from prolonged time on market, price reductions, and lost value.

PHASE 1
Compass Private Exclusive

Phase 1

$6,600,000 | 7 Beds | 5 Baths

Validate
Pricing

Validate your price through our agent network without days on market, price drops, or a rushed timeline.

PHASE 2
Compass Coming Soon

Phase 2

$6,750,000 | 7 Beds | 5 Baths

Generate Early Demand

List publicly on Compass.com to build early buyer interest, while protecting your home's value.

PHASE 3
Public Websites

Phase 3

$6,900,000 | 7 Beds | 5 Baths

Sell
Better

Backed by pricing insights and buyer demand, your home enters the broader market positioned to sell.

PHASE 2

What is a Compass Coming Soon?

Compass Coming Soons are public listings that are only available on Compass.com. Because these homes are not yet on other websites, they avoid negative insights such as days on market and price drops history that can lower your home’s value.

List Your Home

The Benefits of Pre-Marketing
Your Home as a Compass Coming Soon

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Broaden Exposure

USING WEB TRAFFIC TO YOUR ADVANTAGE

Boost your listing exposure by launching on Compass.com, the #1 most visited brokerage website in the U.S. while improving your chances of ranking at the top of Google results.1 All inquiries will go directly to you and your trusted agent, not a middleman unfamiliar with your home and your selling goals.

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Generate Early Demand

A LONGER MARKETING RUNWAY

Alert buyers that your home is about to hit the broader market. With instant notifications sent to those searching on Compass.com, plus anticipation-building open houses and social media ads, this early exposure amplifies demand with serious buyers.

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Optimize Positioning

DATA-BACKED DECISION MAKING

Receive key engagement insights from your agent about how agents and their buyers are viewing, commenting, and sharing your listing on Compass.com — data that is lost when listings go live on other sites.

Pre-Marketing Delivers Results

Our data shows that Compass-sold homes that are pre-marketed before going live on other public websites see these advantages2

2.9%

Higher Closing Price

20%

Faster to Contract

30%

Less Likely to Drop in Price

Sell on Your Terms

You Decide How Your Home Is Sold

At compass, we believe selling your home should feel as personal and considered as the home itself. Our 3-Phased Marketing Strategy offers distinct pathways that are crafted to align with your goals, your timing, and your vision.

To help you make the most informed decision, we’ve outlined all available options in our disclosure form:

 

 3-Phased Marketing Strategy Disclosure Form ->
Our Client Success Stories
Our daughter is a realtor in another city. With her help, we developed criteria for choosing an Austin realtor to sell our home. Joanie Capalupo met all our criteria...
Doug
Joanie helped us find our retirement home upon on relocation from being in Illinois for 30 years. Her knowledge of the Austin-area, the market, and the general pract...
Al and Marilyn
Joanie was wonderful to work with. She understood our requirements and exactly knew which listings to show us. She is smart, quick and a wonderful person to work wit...
Karthik and Sanju
Joanie Capalupo is the best! We have been very pleased to work with her in both buying and selling real estate in Austin. She is honest, professional, and very respo...
Lamar and Dana
We were so fortunate to have worked with Joanie to purchase our home in an extremely competitive and challenging market. Prior to working with Joanie, we had been wo...
Chris and Cristina
Great service. No pressure. Super knowledgeable about the market and related matters. That describes our experience with Joanie. What more could you ask for? Well, t...
Rob and Amanda
Joanie Capalupo is truly unique in her field. She is extraordinarily experienced, professional, compassionate, bright, and connected. Having owned at least a dozen p...
Anonymous Buyer
Joanie Capalupo came highly recommended by a trusted high school friend who is also a Realtor. She was phenomenal and helped make the purchase of our first home a lo...
Mark and Ari
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Hear from Our Agents: The Case for Compass Coming Soon

Sell With Me

Stay in control of how, when, and where your home is marketed with a strategy tailored to fit your needs.

COMING SOON

Selling your home? Listing it early as a Coming Soon property on compass.com gives buyers and their agents a heads up that your home is about to hit the market. Drive interest with exclusive marketing and gain insights before officially launching.

Early to list. Early to sell. Only with Compass Coming Soon.

What can Compass Coming Soon
Do for Your Listing?

Increase Exposure

Positioned on the Compass homepage and prioritized in search results, Compass Coming Soon listings are the first homes buyers see when they visit compass.com. Not only are these listings promoted site-wide, but they may be featured in both national and regional marketing campaigns at no extra cost to you.

Generate Buzz

Compass Coming Soon allows you to bring your home to market sooner with differentiated print, digital, and social media marketing materials designed to pique buyers' interest. When it's ready to go live on the broader market, you'll have the opportunity to launch your listing for the second time, attracting even more attention.

Deliver Market Insights

Take advantage of the pre-marketing period by previewing your home to a high-interest audience as a Compass Coming Soon. It's the perfect time to assess pricing and gather buyer feedback - in most places, without accumulating days on market.

Success Stories

Milton and Georgia

"I am a semi-retired corporate executive who has moved with and without corporate relocation. Without a doubt, Joanie and her team are the most pro-active and professional Realtors I have ever worked with. She is business savvy and is attuned to modern marketing techniques including social media, which I appreciate. She is a delight to have around and very professional, which my wife appreciates! We selected her after doing an exhaustive review of agents who might be appropriate to market an executive home here in Austin. She has EXCEEDED EXPECTATIONS!"

Buyer | Seller

"Joanie Capalupo is truly unique in her field. She is extraordinarily experienced, professional, compassionate, bright, and connected. Having owned at least a dozen properties around the globe, I have been exposed to numerous real estate professionals. I can unequivocally state that Joanie is at the top of her profession. Perhaps Joanie’s greatest strength is that she is respected and liked in the industry - opening up doors that otherwise wouldn’t open. With the enormous importance of a real estate purchase in one’s lifetime, I can’t think of anyone I’d rather partner with than Joanie Capalupo."


How Does Compass Coming Soon Work?

1

While your home is being prepped for market, your Compass agent will preview your property to buyers on compass.com

2

Your agent will develop a Compass Coming Soon marketing campaign featuring social media, emails, print materials, and more to drive the most traffic possible to your listing

3

Based on these efforts, your agent can identify the right audience for your listing and gain pricing insights

4

Then, once your listing prep is complete, your agent will create an official launch on the broader market designed for a faster, more profitable sale

Compass Coming Soon is subject to local MLS restrictions and is not available in Seattle. All NYC listings are simultaneously syndicated to the REBNY RLS. Compass offers no guarantee or warranty of results.

Work With Joanie

Over 16 years as one of Austin Business Journal’s Residential Real Estate’s Top Producers. And yet it is relationships—not numbers—that have defined Joanie’s exceptional career.
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